Health.Verticalize, a marketing
firm for on- and off-exchange health insurance, has released data today
demonstrating extraordinary young adult interest in Affordable Care Act health
plans. Nearly 60% of the individual health insurance inquiries generated by the
company in the last nine months have come from consumers between the ages of 18
and 34. When the age segment was expanded to the 18 to 44 year-old range, the
number of health plan inquiries from this group represented 80% of total
volume.
Another interesting aspect of the
health plan inquiry data concerned the previously insured. While research by
RAND suggested that the majority of exchange enrollees were previously insured,
Health.Verticalize's data depicts a different story for those seeking help with
health insurance during Open Enrollment. A recent sampling of approximately
40,000 of Health.Verticalize's health plan inquiries found that only 9.75% of
their customers currently have health insurance or previously did. Of those
with past or present insurance coverage, the insurance companies that had most
frequently provided the coverage were Aetna, Blue Cross Blue Shield, and United
Healthcare.
eHealth, who works with
Health.Verticalize to generate more consumer interest for their health plan
sales, indicated that their own success with the 18 to 34 demographic has
increased dramatically in recent months. According to the company, as much as
45% of their recent sales have come from the 18 to 34 demographic. Sales data
that was provided by eHealth to Health.Verticalize.net reported that of the
business that was referred to eHealth by Health.Verticalize, 51% was made up of
consumers who are within that 18 to 34 age demographic. When expanding that age
range to 18 to 44, this group was nearly 75% of the business Health.Verticalize
provided eHealth.
"We're finding a much
greater interest level from young adults in Obamacare insurance than on-exchange
enrollment numbers reflect," said Sean Sullivan, CEO of
Health.Verticalize, "Part of our success may be due to our avoidance of
the political dimensions of health insurance. We call it the 'saying yes to
healthcare moment.' You aren't saying yes to Obamacare, the President, or
supporting one political party. What we try to reinforce is that you are simply
saying 'yes' to a better quality of life through sound insurance
coverage."
Health.Verticalize.net is a
healthcare-focused technology company that provides consumers with insurance
information on Obamacare, Medicare, and other health insurance products through
a large network of websites. Learn more at Health.Verticalize.net.
SOURCE Health.Verticalize
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